Make Possible
Online Summit
2020

The demise of third-party cookies has had a significant impact on media trading. Both buy and sell side have had to adapt to the browser and regulatory changes. It's clear that the way things "used to be done" are not going to work anymore. This panel we'll talk about what the future of media trading will look like when there is no more third-party cookie.

Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With third-party cookies now a thing of the past, advertisers are becoming data-poor and publisher's first-party data is becoming the dominant currency in the digital ad market. How can publishers use this to build direct relationships with media buyers? In this session we'll explore what the future holds for media trading when data becomes a publisher asset instead of a commodity.