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Make Possible
Online Summit
2020

Possible

Change

Advertising

Impossible

Possible

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The advertising industry is at an inflection point. It requires change, new thinking and different minds to work together. Tune in and get involved to Make change Possible.

Agenda

(4)

2:00

pm

Virtual Summit Kickoff

Joe Root, Permutive

2:15

pm

The Future of Media Trading

Ben Walmsley, News UK
Alexis Faulkner, Mindshare
Dean Robinson, William Hill
Lucinda Southern, Digiday [Panel Chair]

The demise of third-party cookies has had a significant impact on media trading. Both buy and sell side have had to adapt to the browser and regulatory changes. It's clear that the way things "used to be done" are not going to work anymore. This panel we'll talk about what the future of media trading will look like when there is no more third-party cookie.

2:50

pm

Publisher Data: The New Media Currency

Karen Eccles, The Telegraph
Chris Austin, Condé Nast
Jo Holdaway, ESI Media
Lucy Marchington, Financial Times

Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With third-party cookies now a thing of the past, advertisers are becoming data-poor and publisher's first-party data is becoming the dominant currency in the digital ad market. How can publishers use this to build direct relationships with media buyers? In this session, Becky Dutta from Permutive will talk to Karen Eccles from The Telegraph, Chris Austin from Condé Nast, Jo Holdaway from ESI Media and Lucy Marchington from Financial Times to explore what the future holds for media trading when data becomes a publisher asset instead of a commodity.

3:20

pm

Closing remarks

Becky Dutta, Permutive
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Joe Root

SVP of Design, Google
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