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Make Possible
Online Summit
2020

Possible

Change

Advertising

Impossible

Possible

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The advertising industry is at an inflection point. It requires change, new thinking and different minds to work together. Tune in and get involved to Make change Possible.

Agenda

(4)

2:00

pm

Virtual Summit Kickoff

Joe Root, Permutive

2:15

pm

The Future of Media Trading

Scott Messer, Leaf Group
Riccy Jimenez, Dentsu Aegis Network
Rachel Mervis, Nestlé

The demise of third-party cookies has had a significant impact on media trading. Both buy and sell side have had to adapt to the browser and regulatory changes. It's clear that the way things "used to be done" are not going to work anymore. This panel we'll talk about what the future of media trading will look like when there is no more third-party cookie.

2:50

pm

Publisher Data: The New Media Currency

Ryan Pauley, Vox Media
Allison Murphy, The New York Times
Chip Schenck, Meredith Corporation
Stephanie Layser, News Corp
Kristy Schafer, Permutive [Panel Chair]

Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With third-party cookies now a thing of the past, advertisers are becoming data-poor and publisher's first-party data is becoming the dominant currency in the digital ad market. How can publishers use this to build direct relationships with media buyers? In this session we'll explore what the future holds for media trading when data becomes a publisher asset instead of a commodity.

3:20

pm

Closing Remarks

Kristy Schafer, Permutive
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Joe Root

SVP of Design, Google
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